How Scent Marketing Works
How Scent Marketing Works
The use of deliberately chosen scents to promote a brand is the latest way for businesses to reach customers. A scent branding strategy can inspire loyalty and recognition by attaching a positive emotion to the brand. For example, aromas of lavender and basil evoke feelings of relaxation, while peppermint, thyme and rosemary can invigorate. These scents can be infused into a company’s product packaging, logo and even the interior of the business to create a complete brand experience.
The Hoe geurmarketing werkt of smell is unquestionable. Our brains process scents subconsciously, causing an immediate first impression. That first impression is often the one that sticks with a consumer, influencing their perceptions and emotions. This is why a pleasant aroma can increase sales, traffic and time spent in stores by 20%, according to studies.
Understanding How Scent Marketing Works to Engage Customers
Scent marketers understand the impact of an olfactory memory and select fragrances that reflect their product, service or location. For instance, a hotel in a bustling city might prioritize scents like eucalyptus to get guests energized; while a yoga store that caters to peace-seeking shoppers would select soothing aromas.
Aside from the obvious benefits, a scent branding strategy is relatively inexpensive and easy to implement. A few drops of a high-quality, professionally formulated scent can be diffused throughout a retail space to improve customer satisfaction and drive sales. This approach has minimal to no impact on the environment and is a safe, low-risk marketing tool for small businesses.
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